Social media marketing is an art form, and with the correct social media marketing resolution/tool, business house owners will master it and achieve better growth day by day.
Although social media platforms providing their own marketing tools — Twitter targeted ads, Facebook Pages, Google+ native and Pinterest Promoted Pins, to call a number of — social media marketing solutions contour the method whereas serving to businesses avoid antagonistic followers. perpetually pushing advertisements and sales copies now not works on today’s progressively social-media-savvy customers, which suggests businesses got to battle a additional strategic, relationship-building approach. Here we have five best social media marketing solutions to assist you get there
Engagor — Real-time customer engagement platform
One of the reasons social media is effective for marketing is that it gives brands and businesses the ability to interact and engage with more people — all with just a few clicks of a mouse. Engagor is a comprehensive platform that helps you better engage with your customers in real time. It helps you monitor conversations about your brand and products (as well as your competitors and your industry in general) across all major social networks, news websites, blogs and forums. Engagor also simplifies keeping track of all your conversations, with features like scheduling, canned responses and workflow automation. The platform also has its own analytics and reporting features, which show you your audience’s demographics, who your fans and influencers are, and more. Additionally, it offers real-time collaboration tools to make teamwork simpler among social media managers. Engagor comes in three different price points: basic ($500 per month), professional ($1,500), and enterprise ($3,000) and each version offers a free trial.
Moment.me — Location-based social media marketing
Location-based marketing is the next big thing in social media marketing. Leverage this technology with Moment.me, which recently launched its ‘Places’ feature to help restaurants, hotels, stores and other brick-and-mortar businesses discover nearby leads and drive consumer engagement. Just input your address or name of business and the service will instantly aggregate all the social media posts within proximity. From there, you can find mentions of your business on status updates, photos, videos and other content that reflect what customers are thinking and their experience at your establishment. This allows you to find and approach the best customers with special offers, for instance, by sending them a thank you message for dropping by and including exclusive discounts for their next visit. Moment.me is free, and paid plans are also available for more advanced features.
HashAtIt.com — Hashtag search engine
Knowing what’s trending is key to reaching the right audience, but ask 10 different social networks and you’ll get 10 different answers. HashAtIt.com streamlines the process by providing a way to find out what’s hot across multiple social networks in real time. Dubbed as “The Social Search Engine,” HashAtIt.com collects status updates, tweets and other posts, allowing users to search for the most popular hashtags on Facebook, Twitter, Instagram and Pinterest — all in one place. This hashtag search platform also offers a user-friendly interface that includes customizable hashtag boards to filter and organize hashtag searches, as well as the ability to mute irrelevant search results. HashAtIt.com is a free service.
Guides.co – Transforming resource webpages
Guides.co creates an ongoing interaction between your business and your clients. This resource takes a social media-like approach to connecting writer and readers. Your online resource center will transform from static, white pages and PDFs to an interactive, evolving method of informing and serving your clients by allowing them to comment, ask questions, share the information, bookmark specific parts, as well as rate the usefulness of the information. Guides.co also tracks client information while also collecting data on what parts of the information are most used and shared. This easy-to-use monthly service can be self-managed or Guides.co can provide professional, tailored content for your business.
SocialCentiv — Find customers on Twitter
Twitter is a gold mine for finding new customers. People don’t just tweet about events and random nothings, but they also tweet looking for advice, products and services. Find them with SocialCentiv, a Twitter intent-based marketing Web app that helps small businesses turn conversations into customers. This self-serve platform lets users comb Twitter for potential customers using highly targeted metrics, such as those in their neighborhood or those seeking their specific product and services. For instance, a coffee house can search for tweets containing the terms “caffeine fix” or “need coffee,” then flag them to directly reply to the customer. Try SocialCentiv with a free 7-day trial.