Importance of Schema Markups in 2017 Search Results??
Schema.org is a project sponsored by some of the world’s biggest search engines Companies Like: Google, Microsoft, Yahoo, and Yandex. They have agreed on a standardized set of data tags that help users provide additional information on their content, so they validate easily with poof of contents. By adding them to your HTML, you can greatly improve the way your pages look in search results.
Hope you heard about rich snippets, also may be you had created from Schema markup. They are meant to provide additional information for the content that pops up in your search results.
Why should you care about it? Well, let’s talk about it for some benefits of Schema’s how they matters for any one.
What are the SEO Benefits of Schema.org Microdata?
Schema markups or microdata are added in the important html elements. Starting from header, body, footer, content and sidebar, there will be different markups.
The search engines crawl all these microdata to determine which element is about what. It is said that schema.org microdata explains what the contents mean, not just the name. So no doubt this is the best choice for se to understand a page like a human.
Adding these markups will make your site more semantic than others. That’s mean you site will be most prominent. So there is a sure fire chance to rank higher.
Makes sense, doesn’t it? Users get more important information such as how other people rate a recipe or product, which influences their decision to click on a search result.
Rich snippets are also a way of distinguishing yourself in the SERPs and gain more clicks without having to improve your ranking. At the same time, with more clicks, you might still move upward over time. That way, Schema markup can still help with organic traffic indirectly.
(Also, Google has hinted that in the future structured markup could become a ranking factor. For that reason, it might be a good idea to start using it now.)